IMG Worlds of Adventure is an indoor amusement park in the United Arab Emirates in Dubai. It is Dubai's first mega themed entertainment destination. The park is divided into five "epic zones". Two of the five zones represent global brands Cartoon Network and Marvel, while IMG Boulevard and the Lost Valley – Dinosaur Adventure zones are original concepts created by the IMG Group. Novo Cinema is the fifth section of IMG Worlds of Adventure and agreement was signed between Novo Cinema and IMG World of Adventure in May 2015. The park has no connection to the multinational talent management agency IMG, and "IMG" stands for initials of the founding family. IMG Worlds of Adventure is the second largest temperature controlled indoor themed entertainmentdestination in the world, covering an area in excess of 1.5 million square feet. With the capacity to welcome more than 20,000 guests a day, the destination features roller coasters, thrill rides, and other attractions based on popular Cartoon Network characters, iconic Marvel Super Heroes and animatronic dinosaurs. Other facilities include a variety of themed retail stores and dining venues,and a 12-screen Novo cinema complex.